Marchesa’s Georgina Chapman has had her hands in a few different honey pots of late. Following the launch of a capsule makeup collection forLe Métier de Beauté a few years back, Canon just announced that Chapman would join Ron Howard’s Project Imagina8ion as the guest director of a short film that will premiere at Project Imaginat10n, the first photography-inspired film festival, next year. Also on her agenda: a new fragrance with Sephora. “We thought it was such a simple idea—and we really loved the idea of the collaborative spirit,” Chapman said at a dinner at New York’s Crown restaurant this week to fête the arrival of Parfum d’Extase, the first fragrance from the fashion house she built with Marchesa co-founder Keren Craig. Taking into account the design duo’s knack for red carpet-ready gowns, it should come as no surprise that the iris root, freesia, violet leaf, night-blooming jasmine, and ambrox eau is meant to be the epitome of luxury—or that Chapman herself has always kept it pretty classy when it comes to signature scents. “I think my first fragrance was Opium in the eighties,” she admits (no brief love affairs with Bath & Body Works’ treasure trove of teen queen fruity florals here). But it’s the scent’s olfactory intrigue that Chapman is most excited about. “We came up with the story of what we wanted [it] to encapsulate, to feel sensual and feminine yet still embrace and celebrate the wearer’s unique style and sensibility, and then we did blind smellings,” she recalls. “We smelled about ten different scents and this one had a mystery. It was a bit intoxicating.” Less deliberation went into the bottle, which Chapman had “a clear idea about” from the get-go: Designed by Malin Ericson of the creative agency Vanessa Stevens + Company, the flacon evokes a raw, bejeweled quartz crystal, its faceted topper a near exact match of a Marchesa minaudière clasp. It’s another phase of what will hopefully be many more crossover efforts from Chapman, although she’s keeping mum on her next move. “We’ll just have to wait and see what happens.”
Photo: Courtesy of Sephora
tags: Fragrance, Georgina Chapman, Keren Craig, Marchesa, Sephora
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